Coffee, cows and Christmas

Everybody loves waking up to the smell of fresh coffee in the morning. But this Christmas, what if your morning cup of coffee could help change the lives of farmers in rural Africa?

Thanks to Starbucks, you or a loved one could enjoy a warming cup of coffee this festive period knowing that your morning pick-me-up is making a difference. For the second year running, we’re delighted to offer you a fantastic little extra when you buy a coffee virtual gift – a free bag of Starbucks Christmas Blend coffee beans! 

Starbucks are funding Send a Cow’s Ikawa n’Inka (meaning Coffee & Cows in Kinyrwandan) project in Nyaruguru District, Rwanda. This 3-year project will provide farming families with the skills, tools and livestock they need to increase their food and coffee yields, and secure a brighter future for themselves and their families.

For just £10, you could help farmers like Claire Umugwaneza increase their coffee production, improve their diet, and leave poverty behind for good.

Claire’s mother died when she was just 11. She never knew her father so when she lost her mother she was living alone as an orphan. She fell behind in her education because she wasn’t able to attend school. Luckily, the government supported her and she was able to go to boarding school.

When she finished school, she returned to live with her aunt and work on the farm, growing coffee and vegetables. But sweet potatoes and beans were the only foods that they could eat, and they only had enough for one meal a day.
But then Claire joined a local Send a Cow group and received training in kitchen gardens and vegetable growing. She now grows more diverse crops more crops such as cabbages and sorghum and can eat regularly. She has passed on some of her learnings to her neighbour, who had a malnourished child, so they too can have a healthy diet.

She now has 320 coffee trees and harvested nearly 500kg of beans last season. With her newfound knowledge and training from Send a Cow, Claire has big plans for her farm and wants to continue improving her crops:

“I am looking forward to improving the coffee next year with mulching, by adding manure and better controlling pests. In the future, I want to use my acquired skills to sustain myself and increase production. I am interested in studying more.”

This Christmas, treat a coffee-lover in your life to a gift that truly grows for families in rural Africa.

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